The PCA Philanthropic Initiative

We are all born equal, but some with sizeable advantages compared to others. Nothing wrong here, just a different roll of dice. A happy life is made of a subtle combination of personal and professional achievements conditioned by internal and external factors. Often, inequitable life conditions will prevent some great people from flourishing. Did you ever think about the number of Nobel Prizes stuck in poverty? The PCA Philanthropic Initiative exists in an attempt to restore equity and to create favorable conditions for the ones who have the courage but not the means.
LÊ N. Bao, Group CEO
A PCA delegation visiting a village in Ikoma, Serengeti in June 2023
A PCA delegation visiting a village in Ikoma, Serengeti in June 2023
Mr. Bao with the little Lemayan (meaning: Blessed), a boy from a Maasai Tribe.
Mr. Bao with the little Lemayan (meaning: Blessed), a boy from a Maasai Tribe.

Values at PCA: Empowering One by One, One Step at a Time

At PCA, we hold our values in the highest regard because they are the compass guiding our journey. Values for us mean everything, and they are intricately woven into the very fabric of our corporate identity. One core principle we live by is the unwavering belief that we are here to empower individuals, one by one, one step at a time. This commitment goes beyond business—it’s about shaping a brighter future, ensuring that when it’s their turn, everyone is ready to lend a helping hand to others.


Our philosophy is grounded in the understanding that positive change doesn’t happen overnight; it evolves through a series of deliberate actions, each contributing to a greater whole. We are dedicated to nurturing a culture of empowerment that extends far beyond our organization and into the communities we touch.

The essence of our mission is beautifully encapsulated in the idea that we’re not just working to make the world better for ourselves, but for the generations to come. Our aim is to equip individuals with the tools, knowledge, and resources they need to become catalysts for change. We understand that when people are empowered, they can create ripples of transformation that can span generations.


But we don’t walk this path alone. All stakeholders of PCA, from our valued clients to our trusted employees, are integral parts of this adventure. We recognize that meaningful change cannot happen in isolation. It takes a collaborative effort, with each stakeholder playing a unique and essential role.

Our clients, for instance, are not just customers; they are partners in our mission. By delivering exceptional products and services, we empower them to achieve their goals, and in turn, they become advocates for positive change in their own spheres of influence.


Our employees, too, are vital collaborators. Through fair and ethical partnerships, we ensure that our supply chain is built on the same values that drive our organization. Together, we create a chain of empowerment that extends from the very source to the end user.


In essence, values at PCA are not mere words on paper; they are the principles that guide our actions and decisions every day. We believe that by fostering a culture of empowerment, by empowering individuals one by one, and by taking one step at a time, we can collectively shape a future where every generation is better equipped to help the next. Our journey is not just about today; it’s about building a legacy of empowerment that transcends time and leaves a lasting, positive impact on the world.


In the end, values are not just a part of who we are at PCA; they are the driving force behind our commitment to empower individuals and create a better world, one step at a time. Together, as a united community of stakeholders, we can make this adventure an enduring success and leave a legacy of empowerment for generations to come.


Mr. LÊ N. Bao

Chief Executive Officer

PCA Group



the commitment of Our shareholders

This commitment isn’t just about allocating a portion of our earnings; it’s a reflection of our core values and our profound dedication to making a positive difference in the world. Here’s what it means to us:



  • A Force for Good:

– PCA Group sees itself as more than just a business entity. We see ourselves as a force for good, a catalyst for change, and a beacon of hope. By conserving 5% of our post-tax profits, we’re taking concrete steps to translate our values into action.


  • Impactful Philanthropy:

– We understand that philanthropy is not just about the quantity of funds, but the quality of impact. That’s why we meticulously select causes and initiatives that resonate with our values and have the potential to effect meaningful change in society.


  • Building a Better Tomorrow:

– Our commitment to conserving a portion of our profits is our way of investing in a brighter, more equitable future. Whether it’s supporting education, healthcare, environmental conservation, or other vital areas, we are actively contributing to the well-being of communities and individuals around the world.


  • Leading by Example:

– We firmly believe that businesses have a responsibility to lead by example. By dedicating a portion of our profits to philanthropy, we hope to inspire others in the corporate world to embrace a similar ethos of social responsibility and giving back to society.


  • Empowering Stakeholders:

– This commitment isn’t just about PCA Group; it involves all our stakeholders, including employees, clients, and partners. Together, we can make a collective impact that transcends the boundaries of business and touches the lives of many.


  • A Sustainable Legacy:

– Our pledge to conserve 5% of our profits for philanthropy isn’t a one-time gesture; it’s a sustainable commitment. We aim to create a lasting legacy of positive change, with a long-term perspective on improving the world around us.


At PCA Group, we believe in the transformative power of giving back. It’s a belief that’s ingrained in our corporate DNA, and it drives us to make a meaningful impact beyond our balance sheets. We are proud to announce our unwavering commitment to philanthropy—a commitment that goes far beyond words, as we pledge to conserve 5% of our profits after tax, dedicated to reinvesting in philanthropic activities.


Let's introduce the subject


At PCA Group, we firmly believe that every individual deserves an equal chance at success, regardless of the circumstances they were born into. Our unwavering commitment to this belief is at the heart of the PCA Philanthropic Initiative—an initiative designed to select one person each year and offer them not just a job or training but an opportunity for a new life, free from discrimination. This individual, often someone who life has left behind, possesses the energy and courage to overcome obstacles and achieve greatness.


  • Equality at the Core:

– We recognize that while we are all born equal in our potential, life’s circumstances can significantly differ, often due to the roll of the dice. Some are fortunate to start their journey with sizeable advantages, while others face considerable challenges from the outset. This inequality isn’t inherently wrong, but it does shape the opportunities and life paths of individuals.


  • The Subtle Balance of a Happy Life:

– A truly fulfilling and happy life is a delicate interplay of personal and professional achievements influenced by both internal and external factors. While personal drive and determination play a significant role, external conditions and opportunities can be equally crucial. We acknowledge that inequitable life conditions can hinder even the most talented and motivated individuals from flourishing.


  • Unlocking Hidden Potential:

– Consider, for a moment, the countless individuals with extraordinary talents and potential who are stuck in the cycle of poverty or adverse circumstances. How many Nobel Prize-worthy talents remain undiscovered simply because they lack the means and opportunities to thrive? The PCA Philanthropic Initiative was born from this realization—a determination to unearth and empower these hidden gems.


  • Restoring Equity and Creating Opportunities:

– The PCA Initiative is not just about offering a helping hand; it’s about restoring equity and creating the right conditions for those who possess the courage to rise above adversity. It’s about leveling the playing field and providing opportunities that might otherwise remain out of reach.


  • Courage Over Circumstances:

– Our selection process isn’t driven by background or privilege but by a person’s courage and determination. We seek individuals who refuse to be defined by their circumstances, individuals who are willing to work tirelessly to succeed, regardless of the challenges they face.

'One Life, Two Destinies': Empowering Choice and Creating Opportunities


In a world filled with uncertainties, choices, and endless possibilities, PCA Group introduces a transformative initiative called “One Life, Two Destinies.” This initiative carries a profound message: every individual possesses the power to shape their life and destiny through the choices they make. Actions have the potential to lead to a profound change in one’s path, and PCA is here to provide the necessary support and resources for success.


  • The Power of Choice:
    – “One Life, Two Destinies” encapsulates the fundamental idea that every person is the architect of their own journey. Life is a series of choices, and these choices hold the power to determine the course of one’s destiny. It underscores the belief that, regardless of where an individual starts, they have the agency to choose their path.


  • Actions that Transform:
    – The initiative acknowledges that actions are the driving force behind change. By taking deliberate and meaningful actions, individuals can steer their lives in new and transformative directions. It emphasizes that even the smallest step can set in motion a chain of events that leads to a brighter future.


  • PCA’s Supportive Role:
    – PCA Group is committed to being a steadfast companion on the journey towards a chosen destiny. We understand that the pursuit of success can be challenging, and sometimes individuals need a helping hand. Through the “One Life, Two Destinies” initiative, we offer the necessary resources, opportunities, and support to enable individuals to turn their aspirations into realities.


  • Empowering the Courageous:
    – This initiative is not about favoring one background or circumstance over another. It is about recognizing and empowering individuals who possess the courage to take control of their lives, irrespective of their starting point. We seek out those who are determined to seize the opportunity for positive change.


  • A Beacon of Hope:
    – “One Life, Two Destinies” serves as a beacon of hope, reminding us all that no matter where we are in life, we have the potential to redefine our path and create a destiny that aligns with our dreams and aspirations.


The “One Life, Two Destinies” initiative is a testament to PCA Group’s commitment to empowering individuals and fostering a world where choice, action, and opportunity are within reach of all. It emphasizes the profound impact that our choices and actions can have on our destinies and underscores PCA’s role in providing the support needed to transform lives. Together, we can create a future where everyone has the chance to shape their own destiny and reach their full potential.

PCA's Commitment towards the RECIPIENT


When you step inside any of our offices, you will see three words: Leadership, Integrity and Commitment. These values are observed not only towards our Clients but also towards all the communities we serve, especially our employees. 



  • Funds:
    – PCA is committed to allocating financial resources to support the “One Life, Two Destinies” initiative. These funds will cover a range of expenses, including training fees, educational materials such as books and course materials, and any other costs associated with skill development and personal growth.


  • Time:
    – PCA recognizes that time is one of the most valuable contributions anyone can make. We are dedicated to investing time and effort from our colleagues, partners, and other stakeholders. This investment involves mentoring, guidance, and support to help individuals in the program navigate their journey toward a new destiny.


  • Soft Skills Training:
    – In addition to technical skills, PCA places a strong emphasis on soft skills. We believe that values such as leadership, commitment, and integrity are not only essential for personal growth but also for contributing positively to society. Through our initiative, we will provide training that goes beyond the technical aspects, focusing on the development of these vital qualities.


  • Hard Skills Training:
    – PCA understands that acquiring technical skills (such as professional certifications or degrees) is often a key requirement for professional success. As part of our commitment, we will offer training programs that equip individuals with the technical skills and knowledge needed to excel in their chosen fields. These training opportunities will align with the specific career paths individuals wish to pursue and that will thoroughly be discussed and assessed at the beginning of the program.


  • Salary:
    – PCA recognizes the importance of financial stability during the training and transformation process. Therefore, we are committed to paying a fair salary to individuals participating in our initiative that will be at least twice (X02) the minimum legal salary in the area of Ho Chi Minh City where the initiative will take place. This ensures that they have the financial means to support themselves while focusing on their personal and professional development.


  • Health and Well-being Support:
    – At PCA, we recognize that well-being is essential for overall success. Therefore, we are committed to providing comprehensive support to ensure the physical and mental health of our program participants.


  • Mentorship and Guidance:
    – Mentorship is a cornerstone of the “One Life, Two Destinies” initiative at PCA Group. We understand that guidance from experienced professionals can make a significant difference in an individual’s journey towards personal and professional growth. PCA will assign experienced mentors or coaches to work closely with program participants. These mentors can provide guidance, share their expertise, and offer emotional support, helping individuals navigate challenges and make informed decisions. 


  • Sustainability:
    – The long-term sustainability of the “One Life, Two Destinies” initiative is crucial to its continued success and impact. We estimates that each candidate will need at least 2 to 3 years to reach his or her target and level of professionalism required by the program and by PCA. PCA Group is, therefore, committed to ensuring that the initiative remains robust and effective for years to come.


In summary, PCA Group’s commitment to its philanthropic initiative “One Life, Two Destinies” is multi-faceted. It encompasses financial support, time and mentorship from colleagues and partners, training in both soft and hard skills, and the provision of fair salaries during the training period. These commitments reflect our dedication to creating opportunities that empower individuals to shape their destinies and unlock their full potential, all while upholding the values of leadership, commitment, and integrity that define PCA’s ethos.

RECIPIENT's commitment towards PCA

Knowledge isn't free. You need to pay attention.
Prof. Richard Feynman

Expecting commitment and engagement from candidates/recipients of the “One Life, Two Destinies” initiative is essential to ensure the program’s success and maximize its impact. While the exact expectations may vary depending on individual circumstances, here are some key commitments that can be reasonably expected from participants:


  • Active Participation:

– Candidates should actively engage in the training, mentorship, and skill development programs provided by PCA. This includes attending sessions, completing assignments, and demonstrating a genuine eagerness to learn and grow.


  • Goal Setting:

– Recipients should work with their mentors and program coordinators to set clear and achievable goals. These goals may encompass both personal and professional aspirations and should serve as a roadmap for their journey.


  • Accountability:

– Participants should take responsibility for their progress and actions. This includes being accountable for meeting deadlines, following through on commitments, and seeking help or guidance when needed.


  • Professionalism:

– Recipients are expected to display professionalism in their conduct, whether during training, networking events, or job placements. This includes maintaining a positive attitude, adhering to ethical standards, and treating colleagues and mentors with respect.


  • Effort and Initiative:

– Candidates should put forth their best effort in all endeavors. This includes actively seeking opportunities for growth, going beyond the minimum requirements, and showing initiative in pursuing their goals.


  • Continuous Learning:

– Commitment to lifelong learning is vital. Participants should remain open to acquiring new skills, adapting to changes in their chosen field, and staying updated on industry trends and developments.


  • Community Engagement:

– Encourage recipients to give back to their communities as they progress in their careers. This can be in the form of mentoring others, volunteering, or contributing to social causes.


  • Success Sharing:

– As recipients achieve success and financial stability, encourage them to contribute back to the initiative, either through financial support, mentorship, or by becoming ambassadors for the program.


  • Feedback and Communication:

– Active and honest communication with mentors, program coordinators, and fellow participants is crucial. Providing feedback on their experiences and challenges helps improve the program and fosters a sense of community.


  • Pay It Forward:

– Encourage program participants to share their knowledge, skills, and experiences with others who may be facing similar challenges. Inspire them to become advocates for positive change in their spheres of influence.


  • Payback:

– Once the recipient is autonomous, the latter is free to move in the industry. This initiative comes with no limitation whatsoever except the ones related to trade secret covered by the non-compete and non disclosure agreement signed at the start of the program.



It’s important to recognize that the level of commitment and engagement may vary from person to person, depending on their circumstances and abilities. Therefore, a flexible approach that considers individual needs and capabilities should be maintained. The ultimate goal is to empower individuals to take control of their destinies while fostering a sense of responsibility, accountability, and active participation in their own development and the betterment of their communities.



Engaging clients in the “One Life, Two Destinies” initiative can be a powerful way to expand its impact and create a broader network of support. Here are several ways in which clients can play a role in supporting this initiative:



  • Financial Contributions:
    – Clients can make financial contributions to the initiative to help fund training, scholarships, and other program expenses. Their support can directly impact the number of individuals the initiative can reach and assist.


  • Sponsorship Opportunities:
    – Clients can explore sponsorship opportunities for specific candidates or program components. For example, they could sponsor the training of a particular individual or provide resources for specialized skill development.


  • Mentorship and Work Opportunities:
    – Clients may offer mentorship or internship opportunities within their organizations to program participants. This can provide valuable real-world experience and networking opportunities.


  • Participation in Training and Workshops:
    – Clients can participate in training sessions or workshops as guest speakers or trainers, sharing their expertise and insights with program participants.


  • Recruitment and Job Placement:
    – Clients can collaborate with PCA Group to identify job opportunities for program graduates. They can actively participate in the recruitment and placement process.


  • Advocacy and Promotion:
    – Clients can act as advocates for the initiative, spreading awareness about its goals and achievements within their networks and industries. Their support can attract more potential candidates and partners.


  • Donation Matching Programs:
    – Clients with corporate social responsibility (CSR) programs can consider matching their employees’ donations to the initiative, effectively doubling the impact of individual contributions.


  • Sharing Resources and Expertise:
    – Clients may have resources, such as educational materials, tools, or software, that could be donated or shared with the initiative to enhance training programs.


  • Creating Synergistic Initiatives:
    – Clients can explore opportunities to collaborate with PCA Group on complementary initiatives that align with their own corporate social responsibility goals.


  • Feedback and Evaluation:
    – Clients can provide valuable feedback and insights on the initiative’s impact and effectiveness, helping PCA Group continuously improve its programs.


  • Becoming Ambassadors:
    – Clients who are passionate about the initiative can become ambassadors, actively promoting it within their industries, communities, and networks.


It’s essential to establish clear communication channels with clients, share the initiative’s goals and progress, and create customized partnership plans that align with their values and objectives. By engaging clients as partners in the “One Life, Two Destinies” initiative, PCA Group can tap into additional resources, expertise, and support to empower even more individuals to transform their lives and destinies.

What the candidate needs to prepare


Preparing a strong application for the “One Life, Two Destinies” initiative is a crucial step towards being considered for the program. Candidates should aim to showcase their potential, determination, and readiness for the opportunities and support the initiative offers. Here are some key components that candidates should prepare for their application:


  • Resume/CV:
    – Provide a well-structured resume or CV that highlights your educational background, work experience (if applicable), skills, and any relevant achievements. Be sure to include any volunteer work, internships, or extracurricular activities that demonstrate your commitment and interests.


  • Statement of Purpose:
    – Write a compelling statement of purpose that explains why you are interested in the initiative and how it aligns with your personal and professional goals. Describe the challenges you’ve faced and why you believe you deserve this opportunity.


  • Educational Records (if applicable):
    – Include transcripts or academic records from your educational institutions. This helps assess your academic background and qualifications.


  • Letters of Recommendation (if applicable):
    – Obtain strong letters of recommendation from teachers, professors, employers, or mentors who can speak to your character, potential, and work ethic. These letters should emphasize your suitability for the initiative.


  • Personal Essay or Video (if applicable):
    – Some initiatives may request a personal essay or video where you can express your unique story, aspirations, and reasons for wanting to participate. Be genuine, passionate, and concise in your communication.


  • Portfolio (if applicable):
    – If you have a portfolio showcasing your work, such as art, writing, or projects, include it as evidence of your skills and talents.


  • References (if applicable):
    – Include contact information for references who can verify the accuracy of your application materials if needed.


  • Interview Preparation:
    – If your application progresses to an interview stage, prepare for it thoroughly. Anticipate questions about your goals, experiences, and how you plan to make the most of the initiative’s resources.


  • Proofread and Edit:
    – Review your application materials carefully to ensure they are free of errors, well-organized, and coherent. Attention to detail demonstrates your professionalism and commitment.


  • Research the Initiative:
    – Familiarize yourself with the specific goals, values, and expectations of the “One Life, Two Destinies” initiative at PCA Group. Tailor your application to align with these principles.


  • Demonstrate Determination:
    – Highlight instances where you’ve exhibited determination, resilience, and a willingness to overcome challenges. Show that you are ready to embrace the opportunities and support offered.


Remember that each initiative may have unique application requirements and criteria, so it’s essential to carefully read and follow the instructions provided in the application guidelines. Additionally, be authentic in your application, as honesty and sincerity can often stand out and make a positive impression on the selection committee. There will be only one recipient per year!

Important dates

  • Official Launch | 06 September 2023
  • Marketing campaign | September 2023
  • Applications Collection | September and October 2023
  • Candidates Analysis & Shortlisting | December 2023
  • Candidate Selection | 24 December 2023
  • Start of the training| January 2024

Terms & COnditions

Reading and understanding the terms and conditions for the “One Life, Two Destinies” initiative is essential to provide clarity and transparency to all participants. These terms and conditions outline the rights, responsibilities, and expectations of both PCA Group and the candidates/recipients of the initiative.


1. Eligibility:
– Candidates must meet the eligibility criteria outlined by PCA Group to be considered for the initiative. These criteria may include age, educational qualifications, and other relevant factors.


2. Application and Selection Process:
– Candidates must complete the application process, which may include submitting a resume/CV, academic records, letters of recommendation, a statement of purpose, and other required documents.
– PCA Group reserves the right to conduct interviews or additional assessments as part of the selection process.
– Final selection decisions will be made by PCA Group, and their decisions are binding and non-negotiable.


3. Commitment to the Initiative:
– Selected participants are expected to commit fully to the initiative, including active participation in training, mentorship programs, and other activities as outlined by PCA Group.
– Candidates must demonstrate a strong commitment to their personal and professional growth, as well as a willingness to actively engage in the program.


4. Code of Conduct:
– Participants are expected to adhere to a code of conduct that includes professionalism, respect for others, and ethical behavior. Violation of this code may result in dismissal from the initiative.


5. Mentorship and Guidance:
– Participants are encouraged to actively engage with assigned mentors and mentors from PCA Group and follow their guidance and advice.
– Regular meetings and check-ins with mentors are expected.


6. Skill Development and Training:
– Participants are required to attend training sessions, workshops, and educational programs provided by PCA Group as part of the initiative.
– Active participation and effort in skill development are essential.


7. Financial Support:
– PCA Group may provide financial support, including salaries during training, as outlined in the initiative’s specific terms.
– Participants must use financial support for approved purposes and in accordance with the initiative’s guidelines.


8. Monitoring and Evaluation:
– PCA Group reserves the right to monitor and evaluate the progress and performance of participants throughout the initiative.
– Participants are expected to cooperate with evaluations and assessments as requested.


9. Alumni and Giving Back:
– Graduates of the initiative are encouraged to become alumni ambassadors and give back to the program through mentorship, volunteering, or financial contributions, if possible.


10. Confidentiality:
– Participants must respect the confidentiality of any sensitive information shared within the program, including proprietary PCA Group information and personal information of fellow participants.


11. Termination:
– PCA Group reserves the right to terminate a participant’s involvement in the initiative and seek for compensations if they fail to meet the terms and conditions, exhibit unprofessional behavior, or breach the code of conduct.


12. Amendment of Terms and Conditions:
– PCA Group reserves the right to amend or modify the terms and conditions of the initiative at its discretion. Participants will be notified of any changes in advance.


13. Governing Law:
– These terms and conditions shall be governed by and construed in accordance with the laws of Vietnam, and any disputes shall be subject to the exclusive jurisdiction of the courts of Ho Chi Minh City, Vietnam.


By participating in the “One Life, Two Destinies” initiative, candidates agree to abide by these terms and conditions. PCA Group is committed to fostering personal and professional growth and providing equal opportunities to all participants.